Don’t forget to contribute to the Day in the Life of a Product Manager infographic by answering 6 quick questions. We didn’t have the chance to get to some of the ‘numbers’ questions during that session so please contribute now. We’ll publish the infographic here & on the camp site.
We need your help to finish the day in the life of a product manager infographic! Please answer these 6 quick questions!
Product Camp Melbourne is coming up on Saturday the 20th. If you’re interested in product management, product marketing or how to build a great product (no matter what your title is), you should attend.
As someone who’s attended 6 product camps over the years, I’d recommend attending because:
- you get to meet people who have a clue what you do! wow!
- you get to have interesting conversations with these people who get what you do AND often have the same issues you do!
- you’re going to learn something new
- it’s free
- it’s life affirming!
- you may find a new job
- you might be able to recruit your new staff or co-worker
- you can share your own experiences via conversations between sessions, during session discussions or even host a topic (see the Product Camp website for info)
If you want more proof, check out this great video recap of the Mind The Product Conference. This is a London based gathering for Product Managers & echoes my thoughts whenever I see a lot of PMs gathering!
Hope to see you on Sat 20th!
At our September meet-up we had a big round table discussion about Managing the Customer. The topic was proposed because we Product Managers talk about them all the time, but I was reminded by a question put to me by a friend in a start-up about the changing stages of customer engagement. Whether you’re in a pilot phase of a product, a start-up, a cash cow or legacy product, what are some of the things that hold true across each of these stages of interaction? What differs? And either way, how well are we all doing at that?? So I put forth some pre-prepared questions to guide the discussion but there was a very pleasant set of side tracks that came up as well. The wealth of knowledge sharing will be hard to capture here in a simple blog post so I will perhaps share some of the tips instead, but it was a cracking good night.
Do you find Managing your Customer easy or hard? What are your tips? What are you obstacles? What changes with the scale/number of customers?
How does the feedback fit into your product dev/release cycle?
- Fix it Fridays – to focus on bugs.
- Another way to motivate action in this area is to talk about time impact i.e answering this bug costs me “four” hours a week so fix that.
- Another option are Community camps – all your developers have to get together to answer email or address problems once a month or quarter
What have you seen others do well that you would like to do as well?
- live chat tools on websites
- AppSumo – a nice experience; during the unsubscribe from their mailing list process they offered a once week option instead of the daily updates, so (I) stayed onboard.
- Buffer – tweetdeck, zappos personalized and great customer support
- Whirlrite – inspire pride in users, salesforce do this well (Editor note: not sure I have this brand name right)
- Wunderkinder – some great stuff going on with pride in the brand (Editor note: not sure I have this brand name right)
- iiNet – good service
- Styletread – the proper online shopping experience. C’mon Aus, catch up!!
- Asos – good website, bookmark it and save it
- Blogging: keep the communication open and easily accessible
- Social: as I said we touched on this but the depths of this topic are probably worthy of their own session. Let us know by posting a comment if that would appeal.
- Reply to the email – get back to people no matter how long ago it was! So if you attach each complaint to the bug report, then one by one, you can let every customer know the fix is now done.
- Hit wise – they run a customer council, once a year, and ask their top 20 customers to be involved (part of the VIP management!)
- Google Melbourne – calling for their super users (Well known users vs super users)