Decluttering your product – September Wrap-up

Product Decluttering

For our session in September, Katherine Barrett shared her personal & professional journey of getting rid of stuff aka decluttering.

Katherine temporarily packed her life into a storage space and a couple months later when she returned to her boxes – she realised maybe she didn’t really need the items inside. This led her on a path of discovery, exploring areas of ‘decluttering’ research, with a particularly pivotal book from Marie Kondo.

She found having choice isn’t always the best thing. We desire choice but having too much paralyses us which got her thinking about the product she manages.

She was making decisions on the buttons & the features for her users but not considering how many decisions they had to make each time they used her product.

One of the items that resonated with her – especially for product management – was the idea of utility. Does this particular item do the job you & your users want it to do?

awesome slide from Katherine #prodanon

A photo posted by Product Anonymous (@product_anon) on

Katherine gave some examples of how she’s using this at work including retiring a website which was very similar to another product they had. After doing their research, they decided the users wouldn’t lose any utility by killing one site (& saving time on dev, maintenance & more).

She’s also using the idea of ‘Simplicity’ for making a single choice at a time. Think about your conversion funnel because each step in that funnel is a choice the consumer has to make. How do you provide them with ways to make a choice but not overwhelm. Filters (as in search filters) are choices your customer has to make! That’s a mind boggling idea when it comes to minimialising!

She also recommends:

  • Watch out for those sentimental products – or aspects of your product. Do they exist? Are they still doing their job?
  • Think about if this feature helps you get to your goal. If your overall goal is to increase engagement, does this feature do that?
  • Don’t be afraid to say no after something has been built

Decluttering Resources:

Marie Kondo – author of The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing

Another good resource to watch from Sheena Iyengar, how to make choosing easier:

Does your product need decluttering? – September event

Does your product need decluttering?

Do we make better decisions when we have less choice? Research shows having less choice makes life easier, smoother & more rewarding. How can we bring that into our product management practice and make things better for our teams and customers? With ideas coming from everywhere and hundreds of product features, how do you make choices easy?

Once you’ve spent time, money & invested emotionally into building something, how do you remove it? What if customers are using it but it doesn’t suit the direction your product is moving towards?

Katherine Barrett will share her learnings on decluttering and saying NO!

Katherine will be presenting at the Product Management Festival in Zurich in November! If you haven’t snagged your ticket for that amazing event, come along on the 15th to hear a preview of Katherine’s talk on decluttering.

RSVP! for Thursday September 15th

6:00 pm – pizza & chatting

6:30 pm – We’ll start the session/talk

Katherine Barrett is a product manager at

Her 1st product management role involved decommissioning a product. With a love of shiny objects, Katherine recognises the importance of curation and clear purpose in product design. With the excitement and thrill that comes with saying yes, Katherine has learnt the reality of saying no (even after the feature is live).

Elabor8Thank you to our awesome host this month: Elabor8


Elabor8 helps companies and teams in their Agile journey, with a unique blend of experience and theory having helped online organisations startups through to some of Australia’s largest corporates.

We adapt to what best suits are clients and bring continual learning to the following areas:
– Agile Transformation – helping teams and organisations become Agile

– Agile Delivery Services – embedding experts such as Scrum Masters, Product Managers, Product Owners and Business Analysts

– Training – through our Academy such as Scaled Agile Framework (SAFe), Scrum Master and Product Owner certification courses

– Innovation and Product Development – facilitation in design sprints and innovation express

– DevOps – going beyond tooling and automation, towards business agility

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