Product managers are under pressure to drive results, but cannot wield direct power or authority to achieve their objectives. If you don’t know how to influence people at all levels of the organization, how will you create the best possible product?
In this talk, Ken Sandy shared ten techniques from The Influential Product Manager that product managers can immediately apply at each stage of the product life cycle to achieve the best outcome for the customer and their organization.
1. Influence goes well beyond aligning stakeholder and team behaviours behind a common purpose – it is winning their hearts and minds through context setting, establishing a shared set of beliefs, and a passion to solve customer problems.
2. As a PM, being influential starts with how you view and approach your role – such as embracing and stress testing ideas, establishing collaborative relationships with stakeholders and decisively making prioritization and trade-off decisions.
3. Powerfully, product managers are at their most influential when they focus on owning and communicating the problem to be solved (enabling solutions to emerge collaboratively) and driving towards meaningful customer and business outcomes (over simply delivering projects).
Ken Sandy is a 20+ years veteran in technology Product Management. Ken pioneered and teaches the first Product Management course offered in the Engineering school at UC Berkeley, which has over 400 PM alumni. Throughout his career, Ken consistently defined, launched and managed award-winning, innovative Web and mobile products loved by customers and used by millions of users across 60+ countries.
Previously, Ken served as VP of Product Management at leading online education companies, MasterClass and lynda.com (Linkedin Learning), and is currently an executive consultant and advisor for startup and scale-up companies in the US, Europe, Asia and Australia.
He’s recently released “The Influential Product Manager – How to Lead and Launch Successful Technology Products” a highly practical and approachable guide to becoming more effective and navigating the challenging collaborative aspects of the product manager’s role.
Ken’s book is on sale for a limited time: https://bit.ly/AustraliaBookOnsale ($A paperback) or https://www.bkconnection.com/specials/ebook ($US ebook). If you are interested in having Ken do a talk at your company or just have some questions for him, don’t hesitate to connect with him at email@example.com or on linkedin: https://www.linkedin.com/in/kensandy/.
Here are the slides and the video for your viewing pleasure.
We had such a great time running our first talk online – we had folks pop in from other cities In Oz and countries as far as Brazil & New Zealand. It was really nice to welcome our friends from other cities.
Thanks again to A Cloud Guru for hosting us online this month! We’re on a mission to teach the WORLD to cloud. A Cloud Guru is the largest online cloud school on the planet. Our training feels more like logging into Netflix or Spotify – it’s entertaining and playful. The people are the #1 reason employees say they stay at ACG. We’re a quirky, tight-knit crew that cares about our customers and each other. No egos here. Our leaders encourage thoughtfulness, compassion, being humble, and we have a bit of fun along the way.