Months ago, Liz & I were talking about doing an ‘AI share’ as in having ProdAnon-ers sharing how they were using AI tools in our daily work – and it was during a chat with Will Sheers that I thought this topic could be really interesting. 🙂 We had not discussed it more so I was happy to see Will pitch something similar at Product Camp – and be able to have an extended version of his talk this month. AND what an interesting talk from Will!
While Will was looking for work, he created a system that would do a competitor analysis for him – instead of spending hours prepping for the interview. Will shared with us a few ways we can use AI tools to help understand the market & competitor landscape.
We discussed all that goes into reviewing strategy & competitor analysis – checking product reviews, analysing the website for pricing, capabilities, understanding the types of competition, putting together a SWOT- and more. So what are the alternatives?
Easy
- Ask ChatGPT or Claude or whichever LLM about the market, to create a SWOT for a particular business.
- Search for GPTs that can help you. These are customised ChatGPTs which others have built for specific purposes. From the ChatGPT window, there’s a navigation item called ‘Explore GPTs’.
Ask where the data is from not only because of hallucinations but where did it get the data from? It may have done a quick search and used the first thing that appeared. Challenge the LLM to understand where the data is from.
Level up
- Build a GPT Minion using ChatGPT – Besides being able to ‘explore’ the existing GPTs, you can ‘Create a GPT’
AND then… Creating your ai minions (um… agents)
A bit more challenging – Create your own agents to run off and do the work for you! You need to plan out the tasks your team will do and setup an agent for each. This assists with scalability, coordination, complex problem solving and specialisation.
Will stepped us through how he setup a team of agents who had different roles in putting the data together. One agent was responsible for finding product reviews while another would analyse those reviews. A third agent analysed the company website. The 3 agents feed their data to another bot who acted as the manager/strategist. This bot produced an analysis from the data given and made sure the 3 were given their tasks.
Want to start your own set of minions? Will recommends starting with this video CrewAi Crash Course and either knowing some Python or use an AI tool to give you code.
Thank you Will & Culture Amp for a fantastic evening!
Our Speaker:
Will Sheers is a Product Leader, Strategist, and Advisor with a deep passion for AI. Currently, he leads product efforts for the AI & Innovation team at StarRez. Previously, as Head of Product, Will played a pivotal role in transforming LiveHire (ASX: LVH) into an award-winning AI-augmented Talent Acquisition and Engagement platform.
Thank you for hosting Culture Amp!
Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,500 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams. Powered by people science and the most comprehensive employee dataset in the world, the most innovative companies including Canva, On, Asana, Dolby, McDonalds and Nasdaq depend on Culture Amp every day. Culture Amp is backed by leading capital venture funds and has offices in the US, UK, Germany and Australia. Culture Amp has been recognised as one of the world’s top private cloud companies by Forbes and most innovative companies by Fast Company.