Continuous Discovery in Real Life

Thursday, June 17th RSVP

Continuous discovery is often referenced as a way to build an organisational view of customer needs; ultimately bringing focus to solving the problems that add value for customers and by extension the business.

However, the road to building this ideal is neither straight nor clear. There are multiple obstacles, anchors and false starts, especially if you’re starting from a position where your organisation is neither wired nor ready for such a journey.

Over the last four years, FatSecret has inched toward a continuous discovery model that is by no means complete, but they’re getting closer to the end goal, and learned a lot along the way. This session will cover a few of their lessons, missteps and wins along the way.

Our presenter

Head of Product at FatSecret, Ben Ryan

Ben started in product when he applied for a Producer role at REA at the end of 2012. By the time he actually got hired, that role had become a Consumer Product Manager. Soon after, he got to be the guinea pig in an experiment to merge REAs Consumer and Customer Product Manager roles and didn’t dislike the change.

Later, after a year (possibly less) working in the Death Star (aka NAB’s 700 Bourke Street), he decided to take a punt on a company he’d never heard of and became the first Product Manager at FatSecret. They’d also never heard of a Product Manager, so there were lessons to be had by all. Since then, he’s helped the company launch a consumer offering and grow revenues by 60% YoY.

Try as he might, he can’t help but look down on people who use “learnings” in sentences…or in any form, for that matter.

Session Details

We are not sure if this will be a f2f/zoom or some combination of the two. When you RSVP, let us know your likelihood of joining Zoom or in-person.

Being Objective is Hard!

Event: Thursday, April 15th RSVP

There is a general consensus that one should use user data to validate thinking and steer products in the right direction. But as you probably know all too well, the inputs that go into product roadmap decisions aren’t so neat and tidy.

There’s an endless onslaught of competing ideas and requests from executives, team leads, customers, and often a lot of personal investment in the ideas being suggested. With all this influence, how do you make sure the right signals are heard through the noise?

Our speakers have a slightly different angle on this problem because they work at an agency! Since they have the advantages inherent in being an agency and paid outsider, they’ll share how they set up an engagement from the get-go to promote better decision-making and ultimate project success – and how all this could be applied by internal client teams.

They will take us through a technique called the Diagnostic, which will help you get the buy-in from sponsors/stakeholders, alignment on the objectives & ways of working plus increase the likelihood of avoiding Hippos. This way you can focus on building a great and sustainable product.

This is an in-person event!

  • Doors: 6pm
  • There will be a check-in for contract tracing purposes
  • Yes, there will be pizza and beverages
  • Kick off: 6:30pm
  • If there’s interest, a post session beverage somewhere nearby often happens!

RSVP for Thursday April 15th

There will be a post-session summary here on the blog. We are looking at how we would do streaming and in-person at the same time but assume this will be in-person only.

Our Speakers

Jim O’Malley – Head of Strategic Design, Isobar Australia

Jim has over 15 years of experience designing and leading the development of innovative products and customer experiences across digital channels. He has worked across multiple industries for start-ups and global brands, including Travel & Leisure, Pharmaceuticals, Health, Superannuation and Automotive.

Su Lim – Associate Design Director, Isobar Australia

Su is an Associate Design Director in Isobar’s Products & Services team which exists to create and innovate new products and services that generate value and drive revenue.

Day to day, she collaborates with cross-functional teams to uncover opportunities then rapidly prototype, validate and deliver new digital experiences for a range of organisations, from start-ups to enterprises.

As a designer with 15 years in the industry, she is passionate about solving problems collaboratively, and strives to design experiences that are simple, effective and beautifully crafted.

Our Sponsor

About Isobar: Products & Services team

We are a global digital agency transforming businesses and brands through a creative use of digital. Our mission is delivering experience-led transformation, powered by creativity through our end-to-end service offering.

The team delivering the content for this Product Anonymous edition are the Products & Services team. A highly autonomous and cross functional arm of Isobar, offering deep expertise in innovating new products and services that quickly create impactful customer experiences and build valuable businesses.

The team works across the entire product lifecycle and provides innovation services for early stage idea direction, validation, and product and service development; with access to complementary services and partners; and an inherent bias towards action

RSVP for this in person session – Thursday April 15th

How to overcome Floccinaucinihilipilification (& learn what it is!)

FLOCCINAUCINIHILIPILIFICATION is the habit of estimating something as valueless. (there… got one of those goals out of the way!)

For our 1st talk of 2021, Jon Manning will help us understand this common mistake made when valuing, pricing and monetizing your products and services.

RSVP for Thursday February 25th

The talk will cover:

  • pricing myths
  • a 15 step value-based pricing canvas
  • 4 value-based pricing methodologies to ensure you get the price you deserve for your products & services

Our Speaker

Jon Manning has vast experience in value-based pricing, gained in technology, and a range of other industries. He is a two-time past presenter at Product Camp.

He’s recently released a book of the same name – available on Amazon.

Jon’s career has been a journey through three other pricing methodologies: the mysterious pricing of the oil industry, cost-plus pricing in the catering industry, and dynamic pricing in aviation and other services industries.

Our Sponsor

A Cloud Guru Logo

Massive thanks to A Cloud Guru for sponsoring! Our mission is to teach the world to cloud. Find your place at ACG.

RSVP now for this zoom session on Thurs Feb 25th at 18:20.

LIVE: Tonight! Salted Caramel Crack

OK… it’s not live. but it was tonight.

In COVID times, we’ve been having monthly social events. We start by eating Which often turn into cooking events. Tonight we’re making Salted Caramel Crack by Annabel Crabb

100 g butter

1/2 c brown sugar

1/2 a packet of crackers (Salada or whatever). It seems it’s more important for them to be rectangles than anything else

1/2 t vanilla essence

pinch of salt

100 grams dark chocolate – chopped – use cheap stuff, not fancy.

handful of pistachio or walnut or something. Jane recommends pistachio because it looks pretty

Take a flat baking tray, cover it in foil. then lay a piece of baking paper on top. Lay the crackers next to each other

On low heat, cook the butter & sugar. Constantly stir! or it will burn!

add the salt & vanilla right before you remove from the heat.

THEN FAST…

pour the caramel onto the crackers and smooth it across the crackers. Don’t worry if the caramel has split. It goes in the oven and the crackers absorb and it tastes great.

Put this in the oven for about 15 minutes.

Lick the spatula

Hey (Google/Alexa), set a timer for 15 minutes

Have the chopped nuts & chopped chocolate ready to put onto the top AFTER you remove from the oven.

Add the chocolate, then the salt, then the nuts.

Don’t be lazy! Put the choc bits all the way to the end. Get the sides. Or you will be sad.

– Jane

Put the finished product in the fridge to harden. You can eat it now but Jane says it’s better after it’s chilled.

When it’s not shiny anymore or wet when you press it with your finger, then it’s time to EAT!

Jane’s
Steve’s
Nosh’s (sponsored by Savers and Aldi)

End of the Year – Short Talks

For our last session in 2020, we are throwing open the doors (virtually) and getting our community more involved in giving talks. We love giving people the opportunity to talk and Thursday, November 26th, you’ll get to hear short talks from 7 people.

This is a good time to remind everyone that we are always looking for speakers so if there’s someone you think we should approach or you are interested in giving a talk, reach out to Liz or me (or both).

For this session, you’ll hear from:

Marc Vandamme on encouraging your entire team to wireframe

Fernando Parra about his love affair with Amplitude

Erica Wass on thanking those who help make your product a success

Elizabeth Griffiths will tell us about her 5 week journey from idea to MVP

Pari Nahata with how to make your slides more impactful

more to be announced soon

RSVP to our November session. BTW, it’s also the ProdAnon bday so we’ll definitely have some social breakout room time.

A Cloud Guru Logo

Our sponsor: A big thanks to A Cloud Guru for sponsoring! Our mission is to teach the world to cloud. Find your place at ACG.

Dumplings

This month we’ll have online dumplings on Tuesday November 10th. RSVP

What’s next?

We’ll possibly have another dumplings session in December. We’re even wondering if it could be a picnic.

Product Anonymous takes a break over the festive season and will be back in February 2021.

ProdAnon birthday talks!

Yes! November is our birthday!

Over the years, we’ve mixed it up with purely social birthday drinks to give you more time to get to know each other (& Liz and I are not adverse to a lovely cocktail or wine) or the usual speaker topic session – this year we have a new plan.

One of the big reasons Product Anonymous exists is to share knowledge. Another reason we exist is to grow the local talent which includes giving people the opportunity to gain experience in front of a crowd & crafting a talk. We’re super proud that several ProdAnon speakers have gone on talk at large conferences.

So for November.. it’s time to dip your toe in the water. Yes, you!

We want you to present – for 5 minutes. It’s not a long talk, you won’t have to answer 15 questions after, nor do you need to create earth-shattering beautiful slides.

What you need to do is know what you want to express, to teach, to explain, to get ProdAnon folks excited about.

You need to be able to communicate that in FIVE minutes (warning: Liz will have her whistle). And you need to be available to do this on Thursday evening November 26th.

This is not a ‘lightning talk’. You do not have to change slides every 15 seconds and have only 20 slides. It’s your 5 minutes. It can be fun. It can be serious. It could be an insight you want to share.

What to do next?

  1. Mull over your idea and submit it by EOD Saturday, October 24th
  2. Those chosen will be contacted on Friday, October 30th (yes, this is encouraging you to spend Melbourne Cup wknd working on your preso!)

Submit your talk idea!

How will talks be selected?

  1. Appeal of the topic to ProdAnon people
  2. Your sworn ability to be able to use google slides and deliver the slides the week before the event

A Cloud Guru Logo

Our sponsor: A big thanks to A Cloud Guru for sponsoring! Our mission is to teach the world to cloud. Find your place at ACG.

Product Anon Dumplings

Our next dumpling session is Tuesday September 8th. RSVP here.

What is this dumpling thing?

Back in the day when we could squeeze 10 people onto a small table, occasionally we’d gather to eat dumplings and talk.

Since March 2020, we’ve been running monthly dumpling sessions online. Bring your dinner, hang out, meet some folks and chat.

Warning: sometimes these turn into weird cooking shows. It started with the frothy Dalgona coffee thing then mug cake and there’s rumours of sticky date pudding one day.

Photo by Abhishek Sanwa Limbu on Unsplash

All the events this August!

Product Anonymous has 3 events this month! Call us crazy but maybe it’s because we’re suffering from no Product Camp (which is normally this month).

What Are The 7Ps of Product?

Up next is a special event with Leading the Product Thursday on August 13th. What are the 7Ps of Product is a preview of what’s to come at the September 2nd conference.

Brainmates CEO and Co-Founder, Adrienne Tan, will introduce the 7 Ps of Product and then be joined by three speakers from the Conference for a panel discussion on the 7 Ps and their relevance and importance to Product Management today. Adrienne will be joined by:

Klaas Raaijmakers, Head of Product, Stan (Promotion)
Caitlin Blackwell, Head of Product, Seek (Problem)
Jeremiah Lee, Engineering Manager, Invision (Practice)

Each speaker will be tackling one of the Ps during the Conference and will give us a sneak peek at the key insights from their upcoming talk as well as their overall take on the 7 Ps.

Details here (follow the LTP link to register) and grab your conference tickets here.

Marketing Does USP. Product Does Not

Earlier this year, there was a request on the ProdAnon Slack to explore Marketing 101. This session will explore marketing, the relationship between our two groups and what this means for folk in Product.

Some of the things we hope you will learn from the session:

– How do marketing & product work well together?
– What are the different skill sets/strengths that each bring to the team which help the outcomes?
– If Product doesn’t have a great relationship with marketing now, how can that be improved? Actions to take? Conversations to have?
– Even if the relationship is good, how can they work better together?

Our speakers: Ellias Appel and Carleen Harawira and a big thanks to A Cloud Guru for sponsoring.

See you on Thursday, August 27th RSVP

Dumplings!

And the third event… that was last night! Back in the day, we occasionally had dumpling sessions where we’d get together to share a meal. During COVID, we’ve been doing this virtually. What has started as BYO dumplings and chat once a month has morphed to include making of mug cakes, coffee and a range of household consumable convos (yes.. never quite sure where it’s going!) Join the dumplings channel on Slack to keep up to date on next event.

Leading the Product Pitchfest

While Leading the Product is going online this year, they are still continuing the tradition of short lightning talks and once again, ProdAnon is involved with the LTP Pitchfest.

What’s pitchfest? Pitchfest gives you the opportunity to pitch for one of the conference lightning talks. Pitches are voted on by both the audience & conference judges.

RSVP for Thursday June 25th

I’d like to pitch! Well then… get onto this NOW! 😉

LTP is requesting video submissions so pick your favourite Product Management topic (loves and hates) and create a 90-second video of your idea and submit it. The Brainmates team will pick our top videos and then present these to the audience on the night for their vote. No slides… just you sharing with the crowd & judges.

You do not need to give the talk via video or on the 25th… this is a short pitch.

Add your name here and send your video to the LTP team by Monday 15th June.

I’d like to vote & support folks! RSVP and you’ll receive a Zoom link prior to the event. You’ll be able to watch the pitches & vote for who you’d like to hear at LTP!

The judging panel in addition to you!
– Liz Blink and Jen Leibhart – Co-Founders, Product Anonymous
– Adrienne Tan – CEO, Brainmates
– Christopher Rolik – Director of Digital Product Experience, IAG

Product Leadership

This Thursday June 18th, we have 2 fantastic speakers who have experienced product in companies at different stages. RSVP now

What does product leadership entail at various sizes of organisations? How do you transition to 1st product person at a startup? What’s the same and what’s different at various sized companies in different stages?

We’ll kick off at 6:30pm with the Zoom open at 6:20pm. After the talks, we’ll utalise breakout rooms so you can say hello to folks! We hope you can stay & meet (or catchup with people you haven’t seen in a while).

Our Speakers:

Claire Sawyers
Claire has an amazing background with product management in startups – having been the 1st product manager at a startup through to chief product officer building a team PLUS she has founded 2 startups.

Claire will talk about what it’s like to work at a startup – especially how to get the job – and how to survive it!

Steve Bladeni
After years of product & strategy at large corporates (including in an innovation space), Steve went to a startup as the head of product/COO.

Steve will share how different – yet how things are the same – when you’re working in and scaling these various types of business.

Our Sponsor:
A Cloud Guru
We’re on a mission to teach the WORLD to cloud. A Cloud Guru is the largest online cloud school on the planet. Our training feels more like logging into Netflix or Spotify – it’s entertaining and playful. The people are the #1 reason employees say they stay at ACG. We’re a quirky, tight-knit crew that cares about our customers and each other. No egos here. Our leaders encourage thoughtfulness, compassion, being humble, and we have a bit of fun along the way.

RSVP for Thursday June 18th