Announcement: Product Camp Melbourne 2018!!!!

This year Product Camp Melbourne will be on Saturday August 25th! RSVP now!

MYOB will be our host. They first hosted Product Camp in 2016 and since then we’ve both grown – they have an expanded office that will fit our expanded group!

We’ve locked in 1 keynote who we will announce soon and there’s lots of fun we’re planning for this year!

Keep up to date with the Product Camp website. We’ve already added a new video!

So reserve your spot now!!! RSVP

Every Product is a Service: Service Design and Product Management – June event

Join us for a panel discussion on Service Design & Product Management on June 21st. RSVP

Today’s customers demand more than a good product; they expect a great customer experience. Are we being experience led or product led? How do we come together to deliver both?

Most designers have felt the frustration of working on product led projects. Most product managers have felt the inevitable scope creep of designers. If you’ve felt the pain of the design vs product divide, you’re not alone. It’s time we sit down for a chat (& drinks) to work through…

We already have a waitlist for this event but spaces open up so put yourself on the list. Drinks and nibbles will be provided.

Our panelists:

Kate Edwards-Davis, Product Manager, Karista – a start-up helping people who need care to find their ideal community-based care or disability support service.

She stumbled into a career in IT after studying philosophy and classical music performance. Always a strong advocate for the value of spending time listening to customers, it has helped her teams to deliver imaginative and valuable solutions in many sectors including finance, retail, manufacturing, government and education. She should probably say her greatest joy in life is her two young sons – but in all honesty they probably come second to her obsession with the music of Prince.

Daniel Kinal, Senior Product Manager, MYOB

Daniel has been in product management for over 15 years, chiefly working in IT with a focus on B2B products. He gets excited about helping businesses become more effective in decision-making, more efficient in their processes and more engaging with their customers.
Daniel is at his happiest when waving his arms about in front of a whiteboard with a bunch of smart people, exploring problems and weighing up solutions. He’s passionate about product management as a discipline and is intrigued by how businesses, large and small, grapple with the sometimes-elusive concepts of innovation and collaboration.

Our wonderful Service design line-up:

Dr Stefanie Russo, Principal Designer, NAB
Julia Birks, Lead strategic designer, Isobar.

We will use sli.do for panel questions so start prepping your thoughts on what is the difference between service & product? I’ll add more controversial questions closer to the date 🙂

The event will be hosted by SuperSeed / NEXT – The innovation division of the Reece Group.

Check your bias at the door – May wrap-up

A cognitive bias is a shortcut your brain takes to make decisions. Cognitive biases can impact our decision making, our memory, the way we interpret research and more.

As product managers need to understand our customers & their needs, motivations, problems (etc), it is a ‘mistake’ to let your lazy brain fall prey to the cognitive biases that make you hold onto your own preferences or beliefs, no matter what evidence is presented!

Our speaker was David Di Sipio, a registered Psychologist and currently working at Squiz as a UX Consultant. David creates great experiences by focusing on what makes people tick. His approach is grounded in academic research, big-data and best-practice.

David ran us through some great examples & how to manage the 6 most common biases:

  1. Selection Bias – who are you talking to?
  2. Framing Effect – the words you use & way you present your questions
  3. Confirmation Bias – focusing on the information that reinforces your ideas & ignoring the ones that disprove your idea
  4. Observer Effect – subconsciously influencing someone with your body language
  5. Anchoring Bias – putting too much emphasis on the 1st bit of info we receive
  6. Clustering Illusion – seeing patterns when none exist

After walking thru these biases, David gave us time to talk thru some of the biases we’ve fallen for & there was a bit of conversation regarding which is our favourite bias!

Want more info? You can view David’s slides or read his article on Medium which also contains the links to all the great videos he showed.

Thanks again to Origin for hosting us.

Origin Energy

We’ve announced our June session – RSVP now for a collaboration between Product Anonymous and Service Design Melbourne discussing ‘every product is a service’.