As product managers, we spend a lot of time on understanding customer problems, assessing ideas and opportunities and focusing on getting that new product delivery process just right. We follow up with launch parties, launch emails and celebrations. New things are always exciting, right? Look at us delivering great stuff to our customers!
But sometimes, delivering great value to customers or business, actually means sunsetting a product or a feature. So:
- how do you approach such a task?
- how should you even make that decision?
- once the decision is made, what needs to happen?
There are different reasons to sunset a product & Ana’s talk, will have something for everyone. Ana will take us through her experiences of sunsetting different products, as well as look at some industry examples, and share her learnings.
RSVP for Thursday, June 23rd in person in South Melbourne or online via zoom (link coming)
Ana Rowe is a Lead Consultant in Product Management at Thoughtworks, in their Customer Experience Service Line.
She has a great passion for customers. So much that she had a short career in market research and has a Masters degree in Marketing – and then realised that research alone is not enough to deliver great customer experiences.
Ana was one of the first Product Managers at SEEK, and has been working in product for over 15 years across Australia’s leading digital organisations of all shapes and sizes, such as SEEK, REA, A Cloud Guru and more. You can follow her at @anarowe
Kogan.com is a pioneer of Australian eCommerce. We are a dynamic and rapidly growing business. Our team believes in using & building technology to improve the online shopping experience for our customers. We are pragmatic, intelligent, fast paced and driven by seeing our software shipped to production daily. The software we build – including www.kogan.com – is used by millions of customers. Check out our pride and joy https://devblog.kogan.com/ to learn more about us and how we deliver amazing products and software!”