Sensemaking in the Age of Ai: Asking Better Questions and Reading between the Lines

RSVP for Thursday, May 29th

In a world where technology, social media and data overload continuously reshape how we think and behave, understanding human behaviour has never been more complex – or more critical.

As product teams face increasing pressure to do more with less, many are turning to AI to speed up research, reduce synthesis fatigue and make sense of the chaos.

But can AI truly decode human nuance? When should we lean on it? When should we trust our instincts?

This talk explores the messy middle ground between automation and intuition. We’ll discuss

  • framing sharper research questions
  • recognise where AI can help – and when it can’t
  • practice synthesis techniques that balance speed with depth
  • impact of cognitive bias, interview quality & social complexity
  • why getting closer to real insight today requires both human empathy and machine logic

This conversation will give you practical tools to make your research smarter, more meaningful and won’t lose the humanity behind the data.

RSVP for Thursday, May 29th

Our Speaker:

Kath Rochjadi is a design anthropologist, and forensic behavioural scientist with decades of experience working at the intersection of design, human behaviour and strategic research. She’s known for uncovering deep insights in complex high-stakes environments and her work spans healthcare, financial services, and government sectors.

Kath brings a unique lens grounded in anthropology and behavioural science to help organisations decode human complexity – especially in systems shaped by trauma, technology and social influence. Her approach blends critical thinking with practical research application, focusing on inclusive design, ethical practice and creating solutions that genuinely reflect human needs.

Our host for the evening:

Leave a Reply

Your email address will not be published. Required fields are marked *