At last month’s Product Camp, Aaron Wallis had put forward a topic on Uservoice but then wasn’t able to attend camp so we’ve asked him to come along to this month’s Product Anonymous.

His topic?  ‘Employing Social Data for Passive Insights’

Social data offers more than just whats hot, and what’s not. Lets have a look at how social data offers a unique insight to product development and strategy.

Aaron Wallis is the Founder of Lexer. Lexer is a data driven consultancy that’s passionate about the value behavioural technology can bring to all aspects of business.