API Product Management & PM in general – a Googler’s perspective

We hope you can join us on Thursday March 17th when Elena Kelareva, Product Manager at Google, talks with us about product managing APIs and product management at Google. RSVP now.

From the API perspective, the session will help you evaluate if an API would benefit your product by examining the potential benefits – like driving adoption, enabling niche use cases and opening up new revenue streams. Elena will also cover product strategy for your API, give a high-level overview of API design considerations, and present several issues to watch out for, such as differences between web and native mobile APIs, dealing with authentication and abuse, and what to do if your API ends up being too popular or not popular enough.

Elena will use examples from the Google Maps APIs as well as several well known APIs for other products.

And because there’s always questions on how Google does product management, Elena will also share her experiences.

Elena Kelareva is the Product Manager for the Google Maps Web APIs, including the JavaScript Maps API, used by over 2 million websites. She has a PhD in Computer Science from the Australian National University, and has previously worked as a Software Engineer at OMC International, building software that improves safety and prevents ship groundings at some of the world’s largest cargo ports.

Thanks to Envato for hosting!!

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