A cognitive bias is a ‘mistake’ that’s a result of holding onto your own preferences or beliefs no matter what evidence is presented. It can impact our decision making, our memory, the way we interpret research, etc.
As a product person, every day heaps of information comes our way – a sales manager telling us about a client conversation, Google Analytics, the latest customer research, queries from support, and on it goes.
With every bit of information, we’re trying to figure out what it means, if it’s important enough to do something about, how & when we should do something, and on it goes.
Our brain relies on cognitive biases which help us quickly sort everything out and that can get us in trouble!
We will walk through 6 of the most common cognitive biases that often come up in product development – including conducing & understanding our research plus decision making.
We’ll discuss how to watch out for those sneaky biases & walk through a checklist to help our teams in future.
Our speaker: David Di Sipio
Technology is all about people. I create great experiences by focusing on what makes people tick. I’m a registered Psychologist currently working at Squiz as a UX Consultant. My approach is grounded in academic research, big-data and best-practice. The work I do leads to measurable improvements in two main areas – product and productivity.
Talk kicks off 6:30pm
Thank you to our sponsor, Origin Energy!