NPS is global phenomenon which we are told to ignore at our peril – but maybe it’s all pseudoscience!
When the concept of a single survey question to ask and a single number to track to gauge the health of your market offering was introduced to the world 15 years ago, it was to huge acclaim.
Today, it has become the default measure for many organisations, So well-established that so few of us stop to ask why we’re using it.
Daniel will take us back 15 years to the birth of NPS – what was the origin? What was the original intention? Then look at how it’s used now, where it might actually be useful and how it’s misused!
He’ll also talk to how we move forward with actionable measures that will make a difference.
Daniel will cover:
- Understanding where NPS makes sense & how we should best employ it
- NPS methodologies
- Why NPS is probably not the right tool for product managers
- Quantitative and qualitative measures that help us drive product development
Daniel Kinal has been in product management for over 16 years, chiefly working in IT with a focus on B2B products & services.
He began his career in marketing, communications and consulting but soon learned that the aspect of marketing he loved most was working out what to build, for whom and why.
He gets excited about helping businesses become more effective in decision-making, more efficient in their processes and more engaged with their customers. Daniel is at his happiest when waving his arms about in front of a whiteboard with a bunch of smart people, exploring problems and weighing up solutions.
He is passionate about product management as a discipline and is intrigued by how businesses, large and small, grapple with the innovation, collaboration and the measuring of value.
Thank you to Medibank for hosting us!