FLOCCINAUCINIHILIPILIFICATION is the habit of estimating something as valueless. (there… got one of those goals out of the way!)
For our 1st talk of 2021, Jon Manning will help us understand this common mistake made when valuing, pricing and monetizing your products and services.
The talk will cover:
- pricing myths
- a 15 step value-based pricing canvas
- 4 value-based pricing methodologies to ensure you get the price you deserve for your products & services
Jon Manning has vast experience in value-based pricing, gained in technology, and a range of other industries. He is a two-time past presenter at Product Camp.
He’s recently released a book of the same name – available on Amazon.
Jon’s career has been a journey through three other pricing methodologies: the mysterious pricing of the oil industry, cost-plus pricing in the catering industry, and dynamic pricing in aviation and other services industries.
RSVP now for this zoom session on Thurs Feb 25th at 18:20.