Product Led Growth (PLG) has become a bit of a buzz word in recent times but what does it really mean? How does it impact companies using the methodology and the product people who work within that methodology? RSVP
PLG means the actual product drives user acquisition, expansion, conversion and retention. That means company-wide alignment across teams – from engineering to sales and marketing – around the product as the largest source of sustainable, scalable business growth
Dave McManus will share his lived experience of working with this space. He’ll share experiments he’s run, success and failures and tips for how you can influence others in your company to move towards PLG.
Thursday, October 21st on Zoom – 6:20pm ‘doors open’ to say hello! 6:30pm we start. Bring along dinner, bubs, beverages
Dave McManus is an experienced product professional with over 12 years experience. He loves working with multidisciplinary teams to solve problems through thoughtful design and engineering solutions.
He has had the pleasure of working with many great companies from large fortune 500’s like: Microsoft, The North Face and Proctor and Gamble to name a few. Originally from Melbourne, Dave also lived in San Francisco for 5 years and founded a digital healthcare company and worked with many different startups including NextVR (acquired by Apple), Innit, Cool Effect (kickstarter for climate change) and many more.
He’s passionate about product led growth and looking forward to sharing stories with you all.
Cogent – cogent.co – If you need great people to help build your product, we do that and a whole lot more. Over the years, we’ve worked on more 100 digital products loved by millions of users, from small startups through to tech giants like Square, Xero and REA.
So whether you’re leading a small product team or the CPO of a growing tech company, our focus is on supporting you to design and develop products that your users love.