Product Innovation Seminar on Friday 18th

Just hearing about this so it’s a bit of a late notice but:

Key Results of the 2012 Dutch [Product Innovation] Competitive Performance Assessment Study.

Friday Jan 18th 1-2pm

Who: Professor H.J. Hultink (Erik Jan). Professor of New Product Marketing. Faculty of Industrial Design Engineering, Delft University of Technology, The Netherlands.

Where: School of Economics, Finance and Marketing. RMIT University. Level 11, Room 10, Building 80, 445 Swanston Street (80.11.10).

This seminar examines the performance of Dutch companies, their innovation practices, and their associated innovation performance. The lessons emanating from these findings are presented and implications for Australian innovators discussed.

Brief Bio:

Erik Jan Hultink is a Professor of New Product Marketing at the Faculty of Industrial Design Engineering, Delft University of Technology, The Netherlands. His research focuses on launch and branding strategies for new products. He has published on these topics in such journals as the Journal of the Academy in Marketing Science, and the Journal of Product Innovation Management. He was ranked number six in the list of the World’s Top Innovation Management Scholars, and selected as the most productive European researcher publishing in the Journal of Product Innovation Management. He is co-founder and board member of the Dutch chapter of the Product Development and Management Association (PDMA). He regularly consults companies on the topic of new product launch, and frequently appears on the Dutch television and radio commenting on the success and failure chances of new products.

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